The future of travel is mindful.

The global pandemic has had a devastating impact on travel and tourism all over the world. It has also illuminated the ways we can do things differently. Being more mindful of the places we go and the people who live there is the way forward. The way we communicate tourism experiences needs to match.

Dune Creative follows a few guiding principles when working with clients.

  • Supporting Indigenous tourism operators and acknowledging the traditional territories we recreate and travel upon is imperative.

  • Tourism is best when its benefits are balanced between visitors, communities, local residents, and the environment.

  • We have a responsibility to promote safe, responsible, and respectful travel with clear messaging on how to do so.

  • Travel is something everyone can enjoy. Marketing messaging and content need to be inclusive and diverse.

  • Sustainable tourism experiences are not only necessary for our planet, but sought after from travellers.

 

If you value these guiding principles…let’s chat.